😴 Taking A Break

Throughout the months of March and April, I geared up for the launch of my side hustle YouTube channel.

And I kind of burned out. So, I been working on something else that may surprise you.

But real quick before we jump into it, I did buy Brand Deal Wizard by Justin Moore and the course is freakin’ epic. It is a lot of work, but you have everything you need to build a sustainable income with brand deals.

This will require you to hop on the phone which is most internet entrepreneurs worst nightmare, but I will say, you are jumping on the phone with brands that have money, not customers you have to convince to buy your product.

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But the results of the hard work was great.

I built up a YouTube channel that got over 1,000 subscribers in less than 23 days. I was monetized a few days later.

That is by far the fastest I have ever grown a YouTube channel to monetization.

So, like any good entrepreneur, I decided to turn this into a case study.

So, after reaching monetization with the channel, I stopped posting for a two-week break just to see what would happen…

Well, the channel grew.

It went from about 1,000 subscribers to almost 1,500.

Why did this happen? I have two theories

1. I chose topics that are not dependent on trends.

2. The email list.

Let’s first address #1.

The niche that I am in is somewhat dependent on the recency of the content. However, I’ve been endeavoring to post content that is more evergreen and it’s working.

This way it can consistently get search traffic even after the browse traffic has stopped.

But here is the kicker, I am not just using keywords straight from the YouTube search bar or what VidIQ is suggesting, I am grabbing large topics and putting a “spin” on them to make them unique.

No video has gone nuclear, but they do get steady views.

Lesson? Never depend on just one source of traffic for YouTube videos. Set a strategy that includees videos on trending topics AND topics that will interest an audience, no matter who is in it.

Now number #2.

I recently acquired an email list with 40,000 subscribers on it.

I set a sequence of emails that deliver my videos rather consistently. This isn’t a HUGE source of traffic, but it’s a consistent one.

I suggest taking your BEST videos and sending traffic to them automagically from the sequence in your email provider.

My email provider of choice is Beehiiv, and I wanted to thank the few of you who signed up using my link! I really appreciate it!

So yeah, I am jumping back in the saddle after a couple weeks break, and while I was writing the latest script, I was giddy because I was feeling it. I miss video creation when I haven’t done it for a while.

Have you started a YouTube channel recently? how is it going?

Chat soon,
Chris Myles